Suntory can't fully offset tariffs with higher whisky prices: chairman

Stock sell-off will hurt American consumer spending, Takeshi Niinami says

20250407N Suntory whisky

Suntory's exports of Japanese whisky to the U.S. will face a higher tariff. (Photo by Atsushi Ooka)

KENJI ASADA

WASHINGTON -- U.S. President Donald Trump's so-called reciprocal tariffs will result in cost increases that are difficult for Japanese beverage maker Suntory Holdings to pass on to consumers, Chairman Takeshi Niinami told Nikkei, calling the levies "the wrong move."

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