Japan's auto investment pitch fails to sway US in tariff talks

Trump insists on cutting trade deficit as 'reciprocal' duty deadline nears

20250714N Toyota Kentucky plant

Japanese automakers produced about 30% of autos built in the U.S. in 2024, according to MarkLines. (Toyota Motor)

CHIHIRO UCHIYAMA

TOKYO -- U.S. President Donald Trump's recent complaint that Japan "won't accept" American cars underscores the distance that remains between the two countries in tariff negotiations, with a proposal by Tokyo for lower duties based on U.S. production failing to convince negotiators in Washington.

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