Trump tariffs underscore need for Japan firms to cultivate new markets

US still accounts for 20% of exports thanks to strong demand, business environment

20250801N container ship at port KYODO

A container ship at a port in Yokohama on Aug. 1. © Kyodo

CHIHIRO UCHIYAMA

TOKYO -- The new U.S. "reciprocal" tariffs on Japanese goods highlight the importance of developing a stronger presence in emerging markets to bolster Japan's economic resilience to risk.

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