US tariffs force China's e-retailers to revamp overseas sales model

End of 'de minimis' import duty exemption a heavy blow for Chinese vendors

20250502 Temu

Temu, an e-commerce platform owned by PDD Holdings, and other Chinese retailers are dramatically changing their approach to U.S. sales.  © Reuters

CISSY ZHOU

HONG KONG -- Temu and other Chinese cross-border retailers are overhauling their business models as exemptions to U.S. import duties are set to end on Friday, with the changes leaving individual sellers on these platforms bearing more of the risks of doing business in America.

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