Japan to require foreign e-tailers to have local person in charge

Trade ministry devises new e-commerce rules amid safety concerns

20240228 online retailer

Japan's trade ministry said there were 103 serious product accidents involving products purchased online in 2022, six times more than 10 years earlier. (Photo by Hiroki Obayashi)

NOBUTAKA ABE, Nikkei staff writer

TOKYO -- Japan's Ministry of Economy, Trade and Industry will require overseas businesses that sell electronics and other products online directly to consumers in Japan to appoint a person in Japan to oversee safety management and troubleshooting, Nikkei has learned.

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