Sake's narrow escape from EU ban highlights trade blind spot

Japan made last-minute efforts to exempt the beverage from packaging regulation

20240314N Europeans drinking sake

A sake-tasting event in Brussels on March 11. (Photo by Takashi Tsuji)

TAKASHI TSUJI, Nikkei staff writer

VERONA, Italy -- Although Japanese sake narrowly avoided a European Union import ban resulting from a new packaging regulation, the close call highlighted the difficulty of navigating the bloc's complex trade rules.

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