Interview

ASICS looks to boost India sales by 40% next year: CEO

Japanese sneakers maker to open 5 brand-owned stores in India by 2030, Hirota says

20251021N Asics India

ASICS Chairman and CEO Yasuhito Hirota, left, appears at the Oct. 18 opening of the company's first directly managed store in India. (ASICS)

SATOSHI IWAKI
October 21, 2025 23:53 JST

NEW DELHI -- Japanese sporting goods maker ASICS aims to increase sales in India by 40% through an expansion of physical stores in the South Asian market, the chief executive told Nikkei in a recent interview.

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