Bridgestone to sell off noncore US unit as red ink looms

Firestone Building Products lacks synergy for faltering tire giant, CEO says

20201113N bridgestone tires (REUTERS)

Bridgestone is looking to unload its construction materials business in the U.S. due to a lack of synergy with its main tire business. © Reuters

EMI OKADA and SHIZUKA TANABE, Nikkei staff writers

TOKYO -- Bridgestone plans to auction off Firestone's construction material subsidiary as part of a wider cost-cutting effort to recover from its first anticipated annual loss in 69 years, CEO Shuichi Ishibashi told Nikkei in an exclusive interview Friday.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.