BENGALURU -- Consumer electronics startup Nothing is banking on the radical design of its smartphone and the software in the product to help it gain a foothold in India, the world's No. 2 market for the devices, a senior official at the Alphabet-backed company told Nikkei Asia.
Interview
Carl Pei's Nothing targets India with eye-catching smartphones
Head of company's India unit says it's focusing on software as well as design
Nothing's smartphone has a transparent back panel over LED strips that light up to signal incoming calls, notifications and charging status. (Photo courtesy of Nothing)
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