TOKYO -- Reigning English Premier League champions Liverpool is betting on digital media channels, the club's expanded retail network and its commercial partners to enhance engagement with its international fan base, much of which is located in Asia.
Interview
Content, tie-ups bring global fans together, Liverpool FC chief says
Asia and strong digital media game are key for Premier League champions' growth
Billy Hogan, Liverpool CEO since September 2020. He is also CEO of Fenway Sports Group (FSG) International.
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