Disney aims to bring magic of American movies back to Japan: content officer

Close collaboration with theme parks and cruises eyed

20240830N Disney Choi

Walt Disney executive Carol Choi, who oversees original content production for the Asia-Pacific region, said that the Japanese movie market has "recovered very well" from the COVID-19 slump. (Walt Disney)

REI NAKAFUJI, Nikkei staff writer

PALO ALTO, California -- Moviegoers in Japan have been flocking to domestically made works of late, but U.S. entertainment group Walt Disney wants to woo them back to its films with a robust lineup of coming attractions, Disney marketing and content executive Carol Choi told Nikkei Asia.

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