TOKYO -- Sanrio, the Japanese company behind Hello Kitty, aims to expand the licensing business through both digital and in-person channels, senior executive Seiichiro Matsumoto told Nikkei in a recent interview, as part of a push to boost brand recognition of its characters.
Interview
Hello Kitty and friends to connect with fans online and off: Sanrio exec
Licensing push stepped up abroad, and younger set courted on Roblox
.jpg?width=780&fit=cover&gravity=faces&dpr=2&quality=medium&source=nar-cms&format=auto)
Sanrio aims to expand its licensing business, leveraging the popularity of Hello Kitty and other characters. (Photo by Mai Kitagawa)
Read Next
Latest on Interview
