Interview

Hello Kitty owner expects its popular characters to power growth in Asia

Cute cats, dogs and rabbits will spearhead its strategy to triple value by 2035

20251105 Sanrio President Tomokuni Tsuji main

Sanrio President Tomokuni Tsuji speaks during an interview on Nov. 4 in Tokyo. (Photo by Manami Yamada)   

YURIKA YONEDA
November 12, 2025 18:47 JST

TOKYO -- Hello Kitty brand owner Sanrio is looking to Southeast Asia and India for growth opportunities, while building on its already strong presence in China, as it aims to triple its market value over the next decade.

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