Hoshino bets on Japan-style hot spring inns for U.S., global expansion

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20241028N Hoshino Resort Sharon Springs

Hoshino Resorts plans to open a hot spring inn by 2028 in the New York village of Sharon Springs, about three and a half hours by car from Boston and New York City. (Photo by Mai Kitagawa)

MAI KITAGAWA and MAMI OSADA, Nikkei staff writers

TOKYO -- Hospitality group Hoshino Resorts will open a traditional Japanese-style inn with an outdoor hot spring in the U.S. as a beachhead market for eventual worldwide expansion, CEO Yoshiharu Hoshino said in a recent interview with Nikkei Asia.

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