Indonesian media king wants to turn TV viewers into bank clients

MNC chief Hary Tanoesoedibjo sees digital financial services as his next frontier

20210701N mnc group ceo Hary Tanoesoedibjo

MNC Group Executive Chairman Hary Tanoesoedibjo believes that the company's media audience beyond big cities will give it an edge over online banking rivals. (Photo by Koya Jibiki)

KOYA JIBIKI and ERWIDA MAULIA, Nikkei staff writers

JAKARTA -- After conquering Indonesia's broadcast market, MNC Group founder and Executive Chairman Hary Tanoesoedibjo is seeking to tap his extensive media audience to fuel a new engine of growth: digital finance.

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