Japan 'the single best' new market for Apollo: CEO

'Safe yield' plus principal protection equals a winning formula, Marc Rowan argues

20220516 Apollo Marc Rowan

Marc Rowan, co-founder and CEO of Apollo. (Photo courtesy of the company) 

MOMOE BAN, Nikkei staff writer

NEW YORK -- Apollo Global Management has launched asset management and insurance services in yield-hungry Japan. But why target that country instead of far larger China, and what is the U.S.-based alternative investment company's strategy?

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