Japanese sake brewer looks to US market despite Trump tariffs: CEO

Head of Hakutsuru says beverage can benefit from 'experience consumption'

20250916N sake MAIN

High-value-added sake products are selling well, according to Hakutsuru Sake Brewing President Kenji Kano. (Photo by Toru Takahashi)

TORU TAKAHASHI

TOKYO -- President Donald Trump's 15% tariff on imports from Japan could affect sake sales in the U.S., but with the beverage still being a niche product for Americans, President Kenji Kano of Kobe-based Hakutsuru Sake Brewing told Nikkei that he is not too worried about the impact.

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