InterviewJapanese sake brewer looks to US market despite Trump tariffs: CEO
Head of Hakutsuru says beverage can benefit from 'experience consumption'
High-value-added sake products are selling well, according to Hakutsuru Sake Brewing President Kenji Kano. (Photo by Toru Takahashi)
TORU TAKAHASHI
September 17, 2025 21:36 JST
TOKYO -- President Donald Trump's 15% tariff on imports from Japan could affect sake sales in the U.S., but with the beverage still being a niche product for Americans, President Kenji Kano of Kobe-based Hakutsuru Sake Brewing told Nikkei that he is not too worried about the impact.