Mitsubishi Motors faces tough road in Indonesia, Thailand: CEO

Takao Kato says Chinese EVs makers flooding Southeast Asia are 'overdoing it'

20250107N Bangkok cars

Mitsubishi Motors CEO Takao Kato said household debt is hampering consumer spending in Thailand, once the largest auto market in Southeast Asia. (Photo by Yuki Kohara)

TORU TAKAHASHI, Nikkei senior staff writer

TOKYO -- Mitsubishi Motors President and CEO Takao Kato told Nikkei that he holds a largely negative outlook for Southeast Asia, where Japanese automakers see their dominant market share challenged by low-priced Chinese electric vehicles.

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