NBA Japan sees chance for growth with Docomo, Amazon streaming

'Yuki effect' from Bulls' Kawamura helping build up fan base, country chief says

20250902N Yuki Kawamura

Japan's Yuki Kawamura of the Chicago Bulls has become an NBA sensation. © Kyodo

MAKOTO TANIGUCHI and MIO YONEDA

TOKYO -- Japanese wireless carrier NTT Docomo will start streaming National Basketball Association games live in October alongside Amazon's global distribution, a combination that NBA Japan head Kazufumi Watanabe expects to attract more fans.

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