Sony-Honda EV venture eyes high end with multicar lineup: COO

Company readies for 2025 launch of first model in North America

20221031N Sony Honda Mobility 2

Izumi Kawanishi, president and chief operating officer of Sony Honda Mobility, speaks about the joint venture's plans in Tokyo on Oct. 13. (Photo by Yo Inoue)

KEIICHI FURUKAWA and SHIZUKA TANABE, Nikkei staff writers

TOKYO -- The electric-vehicle joint venture between Sony Group and Honda Motor will not be a "one and done" deal, President and Chief Operating Officer Izumi Kawanishi told Nikkei, outlining plans to offer multiple models after it begins sales in 2025 to better compete with the likes of Tesla.

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