Subaru to hold steady on ROE goal despite tariff headwinds: CFO

Automaker moves to boost US profitability, cut sales incentives with new hybrids

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Subaru has released a hybrid version of its Forester SUV in the U.S. and plans to roll out more new models. © Reuters

KAZUKI KAWAHARA

TOKYO -- As Subaru looks to lift profitability in its core U.S. market by introducing new models, its chief financial officer told Nikkei that its goal of at least 10% return on equity remains in place even amid a squeeze from American tariffs.

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