SEOUL -- The head of Suntory Holdings is hopeful that highball consumption in South Korea will end up expanding more than twofold this year on the back of a craze for the drink driven by young consumers choosing the company's whisky as an ingredient.
Interview
Suntory CEO pleased with strong South Korea whisky demand
Takeshi Niinami says interest part of countries' growing cultural connections
Suntory Holdings CEO Takeshi Niinami speaks in an interview with Nikkei Asia. The company's whisky is part of the increasing popularity of highballs in South Korea. (Photo by Ahn Seong-bok)
Read Next
Latest on Interview
