Swiss trade chief eyes deeper ASEAN push after Malaysia deal

European nation's innovation and bloc's scale create powerful synergy, Budliger Artieda says

20250930 Helene Budliger Artieda

Helene Budliger Artieda, Switzerland’s state secretary for economic affairs, speaks to Nikkei Asia in Kuala Lumpur on Sept. 26. (Photo by Ahmad Mustakim)

NORMAN GOH

KUALA LUMPUR -- Switzerland is stepping up its economic engagement with Southeast Asia as the European nation seeks to bring its knowledge and innovations to the fast-growing and populous region as the global trade landscape changes, according to its top trade official.

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