Thailand's Saha keen to hire external talent for top roles: chairman

88-year-old tycoon says nonfamily members key to navigating digital era

20250703 Boonsithi Chokwatana - for news

Saha Group's Boonsithi Chokwatana speaks during an interview with Nikkei Asia in Bangkok. (Photo by Suzu Takahashi)

KENYA AKAMA and YUICHI NITTA

BANGKOK -- Family-controlled Thai conglomerate Saha Group is open to hiring professional management to lead its core units, its chairman said, as the decades-old consumer goods giant seeks to navigate the digital era.

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