Volleyball World CEO targets $1bn valuation leveraging its gender equality

With half its fanbase in Asia, the sport aims at grassroots growth and nurturing superstars

20251001 Volleyball - Men's World Championships - Final

Bulgaria's team celebrates their second place finish at the FIVB Men's World Championships final against Italy, at SM Mall of Asia Arena, Pasay City, Philippines, on Sept. © Reuters

RAMON ROYANDOYAN and MASAKO HARA

MANILA/TOKYO -- Volleyball stakeholders have their work cut out for them if the sport is to achieve the global popularity enjoyed by the likes of basketball and soccer.

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