The new kawaii (cute) looks a lot like the old kawaii -- but it feels different. It's the old kawaii with a psychic-emotional twist.
In unsettling times, national passion for 'kawaii' offers peace of mind

At a post office in Tokyo, Kanpokun plush toys, the mascots of Japan Post’s insurance-services department, remind customers of social-distancing rules in the waiting area. (All photos by Edward M. Gomez)
The new kawaii (cute) looks a lot like the old kawaii -- but it feels different. It's the old kawaii with a psychic-emotional twist.