In a world invaded by ubiquitous fast fashion there are three possible futures for traditional attire. One is the vibrant yet niche status of garments like Japan's formal (and pricey) kimonos, worn mainly by tea ceremony practitioners and by the affluent on special occasions.
Tea Leaves
Japan's 'yukata' boom is more than a fashion statement
Tourism-driven revival of traditional costume rekindles old values
Women wear yukata, or summer kimonos, at a shrine in Tokyo. The traditional garment is a refreshing example of slow fashion in today's age of hyper-consumerism.
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