K-drama reaches across Asian cultures

For Indian viewers, South Korean soaps are perfect pandemic viewing

1203TL1.png

A still from the South Korean hit drama "Crash Landing on You." Lighthearted fare like this is exactly what many people are looking for in these uncertain times. (Photo from Netflix India)

CHARUKESI RAMADURAI

Since August, Indian television viewers have had direct access to the most popular South Korean dramas, dubbed in Hindi, on the DishTV platform, which is cashing in on the growing popularity of Korean-language drama series among Indian soap addicts.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.