Mysterious algorithms help Vietnam TikTok hit go global

'See Tinh' is fun but endless internet scroll teaches us it's bad to be bored

TikTok Vietnam main.jpg

Vietnamese pop singer Hoang Thuy Linh's song "See Tinh" has gone viral on TikTok, with people around the world from Ecuador to the Philippines uploading videos of themselves dancing to the infectious tune. (Nikkei montage/Source photos by TikTok Vietnam and the LEADER Entertainment Vietnam)

LIEN HOANG

Hoang Thuy Linh, a pop singer with folk influences and a taste for fluorescent outfits, wants to bring Vietnamese music and folklore to the world. She probably did not imagine that it would be channeled through dancing Brazilian soldiers and smack-talking South Korean athletes.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.