Thailand's 'revolution' in beauty standards only skin-deep

Latest choices might break the mold but Miss Universe contest holds Thailand back from broader social change

1216TL10.png

Anchilee “Ann” Scott-Kemmis celebrates being crowned Miss Universe Thailand in Pattaya on Oct. 24. (Photo from her Instagram)

Jasmine Chia and Pear Maneechote

When the broad-shouldered, athletic Anchilee "Ann" Scott-Kemmis was crowned Miss Universe Thailand in late October, local and foreign media portrayed the moment as a win for Thai women everywhere. "Thailand has grown to appreciate more athleticism in a female body," claimed a regional media report. "The standard of beauty [queens] has been shaken to the core," stated Thai publication Khaosod English, heralding a new era of "real-sized" beauty.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.