'Creepy but cute' Osaka Expo mascot steps forward as quirky hit

Myaku-Myaku character proving popular even as 2025 event grapples with challenges

20230814 Myaku Myaku

Kohei Yamashita is pictured with the character he created as the decidedly unusual face of the upcoming Expo. It was selected from nearly 2,000 proposals. (Photo by Takumi Kobayashi)

NATSUMI KAWASAKI, Nikkei staff writer

TOKYO -- With five rolling eyeballs scattered on a bubbly, doughnut-shaped head and a beaming white smile, Myaku-Myaku, the official mascot of the 2025 World Expo, certainly stands out from the crowd.

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