Humble Indian fabric takes fashion world by storm

Appeal of environmentally sustainable 'khadi' is growing at home and abroad

Khadi is the fabric of choice for Indian fashion designer Ashish Satyavrat Sahu, who launched his Khadiwala Designer brand six years ago. (Courtesy of Ashish Satyavrat Sahu)

NEETA LAL, Contributing writer

July 22, 2022 08:00 JST

NEW DELHI -- When Indian fashion designer Ashish Satyavrat Sahu launched his fashion brand Khadiwala Designer six years ago, his idea was simply to work with a fabric he loved -- the coarse handspun cloth known as khadi. Little did the 36-year-old know that the response to his collections would be so overwhelming that he would be selling internationally within two years.