Thai resorts ride on the White Lotus effect

Hit series shows how popular TV culture is increasingly driving tourism flows

TOM VATER

KOH SAMUI, Thailand -- "'The White Lotus' will put Thailand, and particularly Koh Samui, back on the map," says Jasjit Assi, general manager of the Four Seasons Resort Koh Samui, a hotel in the Thai island resort that served as the main location for the third season of the hugely successful TV series, launched in February.

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