Thai songs chase K-pop to become Asia's next big hit

Streaming revolution helps artists break into international markets

Thai band 4Mix is building up a global fan base and has performed songs in Spanish and Japanese. (Courtesy of the Royal Thai Embassy in Japan)

FRANCESCA REGALADO, Nikkei staff writer

July 15, 2022 08:00 JST

BANGKOK -- Nobody knows if a new pop song will be a hit, and they are lying if they say they do. That thought has been a constant in Thai pop idol Stamp's songwriting philosophy. What has changed, in the nearly two decades that Stamp has serenaded Thai fans, is the way songs become hits -- and how far they can reach.