LifeCOVID chic: Japan's $1,000 face mask
Tokyo store attracts buyers with collection of over 5,000 masks
"The response has been beyond our imagination," says Mask.com store manager Saya Takahata. Retailing for just over $1,000, the luxury facemask features about 700 Swarovski crystals. (Photo by Yuki Kohara)
JADA NAGUMO, Nikkei staff writer
November 1, 2020 08:01 JST
TOKYO -- Stretching beneath Tokyo Station is one of the capital's biggest shopping malls, with around 180 shops ranging from the toniest fashion outlets to gourmet restaurants. One boutique that opened in September -- a sign of the times -- is getting a lot of attention: Mask.com.