China's struggling baijiu makers seek lower alcohol to lift spirit

Traditional distilled liquor hit by changing drinking culture and new frugality measures

20251019 baiju photo 1

The traditional Chinese distilled liquor baijiu has been central to social interactions in China. (Photo by Kohei Fujimura)

KOHEI FUJIMURA

DALIAN, China -- Producers of baijiu, a traditional Chinese liquor, have been focusing on creating lower-alcohol versions since social drinking events with the strong spirit are declining. This shift has been driven by the government's stricter frugality measures amid China's ongoing economic slowdown.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.