Dubai chocolate craze: From side hustle to global trend

Creator FIX plans to build on social media success with Asian flavors

Deliveroo x Fix Chocolatier - Image 3 crop.jpg

FIX Dessert Chocolatier's treats have taken the world by storm, and the possible addition of new Asian flavors could further boost the brand's global appeal. (Courtesy of FIX Dessert Chocolatier, Deliveroo)

SINAN TAVSAN

April 17, 2025 08:30 JST

ISTANBUL -- A chunky chocolate bar made in Dubai has turned into a social media sensation after a food influencer's laudatory video attracted more than 120 million viewings on TikTok.