Japanese noodle chain cooks strategy to 'endure' Hong Kong downturn

Mita Seimenjo brings latest shop design, viral dish from Japan

20241210 HK Mita Seimen new menu TKM.jpg

Tamago Kake Men, or "TKM," meaning raw egg noodles, is a popular menu item from noodle chain Mita Seimenjo that it has brought from Japan to Hong Kong. (photo by Kenji Kawase)   

KENJI KAWASE, Nikkei Asia chief business news correspondent

HONG KONG -- A retail downturn in Hong Kong has hit myriad businesses, including restaurant operators that have seen their clientele abandon them for trips across the border, where their cash goes further.

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