In Japan, even Taylor Swift can't make it to the top of the music charts

Western songs out, U.S.-influenced K-pop in as listeners come to ignore nationality

20240308 taylor swift in tokyo

Taylor Swift's show in Tokyo in February made headlines, but her songs have not ranked high in sales in Japan. © Reuters

MAI ISHITSUBO, Nikkei staff writer

TOKYO -- Japanese, who previously favored musical artists from the U.S. and Europe as part of their admiration for Western culture, are increasingly tuning them out.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.