LifePost-pandemic Thailand redefines local flavors
Shifting tastes trigger growth of homegrown luxury food producers
From caviar and chocolate makers to high-end grocery stores, many Thai businesses are benefiting from burgeoning consumer interest in locally sourced products. (Source photos by Thai Sturgeon Farm, Vivin, Kad Kokoa)
REBECCA L. ROOT, Contributing writer
October 20, 2024 09:00 JST
BANGKOK -- In 2020, Nicolas Vivin and Samantha Proyrungtong were running Vivin, a wholesale business in Bangkok supplying chefs in high-end hotels and restaurants with imported ingredients such as French cheeses and Italian meats, jams, pastas and olive oil. Then came COVID-19.