Saudi Arabia tries to come in from the cold

Global tourism campaign aims to draw 100 million annual visitors by 2030

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Previously off-limits to leisure travelers, Saudi Arabia has launched an ambitious campaign to attract international visitors, the cornerstone of which is an online 90-day tourist visa application service available to 49 countries. (Photo courtesy of Seera)

RAINI HAMDI, Contributing writer

SINGAPORE -- As COVID-19 vaccination programs roll out across the world, tourism-dependent countries are feverishly hoping that visitors will return to their cleaner-than-ever shores from sometime this year.

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