NIIGATA, Japan -- It’s an idyllic summer’s day and the landscape around the headquarters of Snow Peak appears to have been turned up to full technicolor.
Life
Snow Peak entices reluctant campers into nature
Japanese outdoor brand's countryside resort boasts Kengo Kuma-designed spa
Clockwise from top left: the Snow Peak headquarters campsite, chairs and brazier, and simple fare from an on-site eatery. (All photos by Fuminari Yoshitsugu)
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