Thai sisters' fashion label sells the stuff of daydreams

Sretsis' flowery motifs and confluence of influences attract fans across generations

20180622 sretsis sisters

From left: Youngest sister Matina Sukhahuta, Sretsis' jewelry designer; eldest sister Klyduen, the label's marketing director; and Pimdao, who serves as creative director.

MARIMI KISHIMOTO, Nikkei staff writer

BANGKOK -- When three Thai sisters set out to launch their own fashion label in the early 2000s, they knew exactly what motifs and materials they wanted to use: flowers, fruits and animals, with plenty of lace, ribbons and embroidery. They could not have known that, less than two decades later, their romantic and dreamy designs would be seen on global celebrities like Beyonce and Paris Hilton.

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