Tokyo 'sento' bathhouses revamped for a new era

Craft beer, yoga and vinyl records help draw younger crowds

Crop bath.jpg

Soaking at the Kogane-yu sento, or bathhouse, in Tokyo. 

Words by FIONA WILSON, Photography by YURIKA KONO

Yoga classes and vinyl records aren’t typical features of the traditional Japanese sento (public bathhouse) but these are challenging times for the bath business and Takuya Shimbo, owner of two such Tokyo venues, is doing everything he can to keep this beloved slice of Japanese culture afloat. Shimbo, 41, is the third-generation owner of Daikoku-yu, a 71-year-old bathhouse in northern Tokyo.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.