August 21, 2014 12:00 am JST

'Yokai Watch' rivals Pokemon in Japan

RYO ASAYAMA, Nikkei staff writer

TOKYO -- Yokai Watch has become something of a social phenomenon in Japan. The franchise has a game, TV series and comic that has adults and children hooked. It has been dubbed Pokemon Part 2.

     The animated series is about a boy who possesses a watch that allows him to see yokai -- supernatural creatures. The stories revolve around problems caused by these creatures, whom the boy befriends. The anime originally appeared as a serialized manga in the Coro Coro Comic magazine for boys, published by Shogakukan in 2012. In July 2013, the first Yokai Watch video game was released on the Nintendo 3DS.

     Twitter has been abuzz with tweets about the series since it first aired in January. The tweets spiked during the week of April 15, when developer Level-5 in Fukuoka Prefecture announced the release of two new software titles.

     The software sold 1.28 million units in the four days after its July 10 release. The number of tweets about the series swelled a few days before the release and peaked on July 21.

     In Yokai Watch, as in Pokemon, the protagonist goes about town collecting creatures, some of which appear infrequently and are difficult to find.

     Yokai Watch and Jinmen-ken (Human-faced Dog) were the most frequently tweeted words connected with the franchise. Jinmen-ken is one of Yokai Watch's most popular characters.

prev link

Business

Japan's robots keep evolving, but can they outrun rivals?
next link

Business

Tata Motors reverses cheap-car strategy

Get Insights on Asia In Your Inbox

To read the full story, Subscribe or Log in

Get your first month for $0.99

Redeemable only through the Subscribe button below

Once subscribed, you can…

  • Read all stories with unlimited access
  • Use our smartphone and tablet apps

To read the full story, Subscribe or Log in

3 months for $9
SUBSCRIBE TODAY

Take advantage of this limited offer.
Subscribe now to get unlimited access to all articles.

To read the full story, Update your account

Resubscribe now to continue reading.
BEST OFFER:
Only US$ 9.99 per month for a full-year subscription

To read the full story, Subscribe or Log in

Once subscribed, you can…

  • Read all stories with unlimited access
  • Use our smartphone and tablet apps

To read the full story, Subscribe or Log in

3 months for $9
SUBSCRIBE TODAY

Take advantage of this limited offer.
Subscribe now to get unlimited access to all articles.

To read the full story, Update your account

We could not renew your subscription.
You need to update your payment information.