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Business

Thailand's love affair with the pickup truck

Mitsubishi Motors' remodeled Triton went on sale in Thailand in the middle of November. (Photo by Ken Kobayashi)
TORU TAKAHASHI, Nikkei staff writer | Japan

BANGKOK -- Competition in Thailand's pickup truck market is intensifying.

     The country is also a key export base for these trucks, which might explain why Mitsubishi Motors makes its Triton pickup in Thailand and nowhere else.

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