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Sony shifts its focus from mere survival to innovation

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Sony President and CEO Kazuo Hirai explains the company's strategy in Tokyo on June 29.   © Reuters

TOKYO Its electronics are profitable again. Its bottom line, once deep in the red, is in the black. Its engineers are flexing their product development muscle.

Sony is back. And its goal of booking a 500 billion yen ($4.95 billion) operating profit for the first time in two decades suddenly seems within the realm of possibility.

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