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Heineken is betting big on Southeast Asia.   © Reuters
Multinationals in Asia

Heineken's future depends on Southeast Asia

Dutch brewer goes for broke in last promising market

KATSUHIKO HARA and ATSUSHI TOMIYAMA, Nikkei staff writers | China

HANOI/GENEVA -- The world's second-largest brewer, Heineken, is on the offensive in Southeast Asia.

The Dutch company plans to expand production capacity more than tenfold at its Vietnamese plant, and has begun operating new plants in other locations like Myanmar. In 2015 it moved up to third place in terms of market share in the region.

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