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Business

Vietnam tries to cash in on King Kong

Stunning landscapes underpin the Southeast Asian country's hopes for tourism and filmmaking

An encounter with Hollywood wildlife in Quang Binh Province (Photo by CJ CGV Vietnam)

HO CHI MINH CITY Vietnam has made Jordan Charles Vogt-Roberts, director of the Hollywood blockbuster "Kong: Skull Island," a tourism ambassador for the U.S. and the U.K. for the next four years.

Vogt-Roberts is the first non-Vietnamese appointed to the position. Vietnam hopes he and other foreign filmmakers will encourage people to visit the country, Nguyen Van Tuan, director general of Vietnam National Administration of Tourism, told reporters on March 13. At present, only 6% of international visitors to the country plan a second visit.

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