ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Business

Company in focus: China's BOE aims to become the new king of displays

Beijing-backed tech giant challenges rival Samsung as leader in OLED innovation

BOE's prototype flexible OLED panel (Courtesy of BOE)

CHENGDU, China Inside a five-story factory the size of 14 soccer fields, known simply as B7, the race is on to dominate the lucrative market for next-generation smartphone display panels.

Motivational posters and signs adorn the clean white hallways and toilets of the factory in Chengdu, capital of China's Sichuan Province: "Let's put all our strength together to bring success to our clients"; "Change & Challenge"; "Study, improve and take responsibility"; and "Unity, speed and quality."

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more